Juicy Couture Terry Skirt

Juicy Couture Terry Skirt

Diversifying is no longer a financial term. It can be applied to many avenues. However, it seems so relevant in the fashion world today. Brands are beginning to extend their reach. They are no longer focusing on designing one or two kinds of items. The mission of many brands is to become a lifestyle brand.

Gwen Stefani, a noted celebrity and musician, started her brand called L.A.M.B. At first, the line was clothing only-the usual sweaters, tops, dresses, skirts, and pants. Then she jumped into footwear. This past season L.A.M.B launched a line of handbags. Just recently it was reported that the brand inked a deal with Coty Inc. to put out a signature fragrance as well. The trend appears to be first to understand and master an area of fashion and then expand the offerings in your portfolio.

Many denim companies have gotten the memo as well. Seven for All Mankind at LA Fashion Week showed capes, handbags, and footwear. Union, a high quality denim brand will produce wool, leather, and velvet jackets for this coming Fall season. They also plan to put out wool pants, cashmere sweaters, and tops. Union and Seven will continue to design denim however; their focus has shifted to become more of a lifestyle brand.

Expansion is nothing new to Hugo Boss who already has deals with Movado for watches, P & G for fragrance and cosmetics, and Safilo SpA for eyewear. In the Spring '08 Boss will bring about a new venture. The brand will partner with Swarovski for jewelry and cufflinks. The partnership will carry 3 collections: Boss Black, Boss Orange, and Boss Selection. Boss Black will offer chic items while Boss Orange will fair on the unique side. Boss Selection will present lavish cufflinks.

Becoming a lifestyle brand is often a high feat. The brand must first be established. There must already be a cherished item that consumers love. For instance, Juicy Couture first began with terry cloth and velour pieces. These were highly sought after items. From there came denim, tee shirts, handbags, accessories, fragrance, outerwear, and even a flagship store.

Really, brand expansion takes a lot of strategy, timing, and popularity. But once the brand begins on the journey, the opportunities are infinite.

The Alexander Report http://www.thealexanderreport.com is an online publication about the "Business of Fashion" we cover Trends News, Business Information, resources, for Designers, Retailers and Wholesalers.

Juicy Couture Fashion Terry Hobo $99.05 Juicy Couture Fashion Terry Hobo

Juicy Couture Fashion Terry Daydreamer Tote $228 Juicy Couture Fashion Terry Daydreamer Tote

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Juicy Couture - Bianca Print Terry Strapless Romper (Mosstone) - Apparel $66.99 6pm.com is proud to offer the Juicy Couture - Bianca Print Terry Strapless Romper (Mosstone) - Apparel: This splendid romper from Juicy Couture is perfect for strolling casually through the day! ; Strapless. ; Made of comfortable terry cotton. ; Drop-waist design with adjustable drawcord. ; Curved hand pockets. ; 67% cotton, 33% viscose. ; Machine wash cold, tumble dry low. ; Imported. ; Length: 28 in ; Product measurements were taken using size SM. Please note that measurements may vary by size.

Peace Love &Amp; Juicy Couture By Juicy Couture $55 Peace Love &Amp; Juicy Couture By Juicy Couture

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Juicy Couture Mimi Tote $378 Juicy Couture Mimi Tote

Juicy Couture Continental Wallet $98 Juicy Couture Continental Wallet

Juicy Couture Lari Kid $90 Juicy Couture Lari Kid

Juicy Couture Kara $85 Juicy Couture Kara

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Juicy Couture Shri Kid $85 Juicy Couture Shri Kid

Juicy Couture Bradley $95 Juicy Couture Bradley

Juicy Couture Continental Wallet $98 Juicy Couture Continental Wallet

Juicy Couture Bows Keyfob $48 Juicy Couture Bows Keyfob

Juicy Couture Jessie Kid $78 Juicy Couture Jessie Kid

Juicy Couture Dyanne Clutch $98 Juicy Couture Dyanne Clutch

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Juicy Couture Shay Kid $85 Juicy Couture Shay Kid

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Juicy Couture - University of Juicy French Terry 3/4 Sleeve Hoodie (Heather Cozy) - Apparel $44.99 6pm.com is proud to offer the Juicy Couture - University of Juicy French Terry 3/4 Sleeve Hoodie (Heather Cozy) - Apparel: Choose a more captivating college to represent! Show Juicy Couture some love with this laid-back hoodie! ; Zipper front. ; Cropped silhouette. ; Embellished scoop neck features raw edges. ; Choose Juicy is stylishly displayed at front. ; Three-quarter sleeves with ribbed cuffs. ; Adjustable drawcord at back of hem. ; 99% cotton, 1% polyester. ; Machine wash cold in net bag, line dry. ; Imported. ; Length: 20 in ; Product measurements were taken using size SM. Please note that measurements may vary by size.

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Juicy Couture Women's Sicily Flat $132.87 Juicy Couture creates a new wardrobe staple with the Sicily flat. The gleaming patent upper hugs your foot, while beaded detail tricks out the vamp. The flat rubber sole offers comfort and ease as you move through your day. Pair with work trousers or your best "ladies who lunch" skirt.

Juicy Couture Women's Ava Flat $195 You'll look as fresh as a daisy in the Juicy Couture Ava flat. The sweet fabric upper is textured and breathable, with leather trim and adjustable ankle straps. The flat rubber sole is easy and comfortable, and sure to be your new favorite flat. Pair with linen trousers or a crisp pencil skirt.