Diesel Tennis

Diesel Tennis

Suzuki Swift - It Needs no Endorsement

Regardless of what you may be advertising, getting a celebrity or sports star of high standing should ensure the sales coming flooding through the door. Look at Suzuki when they re-launched the Swift. In the advert, the cheeky supermini was bouncing through a European city full of the joys of spring when it encountered up and coming footballer Cristiano Ronaldo, a recent big money signing for Manchester United. Imagine Suzuki's joy when the next season Ronaldo developed into arguably the best footballer on the planet. Cheap Suzuki may be, but the Swift was endorsed by the best and was pretty good in its own right (more later) so off everyone went to get one.

Of course having a big name sports star doesn't necessarily result in success, particularly if the sports stars in question dip in form or get injured. Gillette the men's shaving company are in one such quagmire. Their latest razor is endorsed by not one, not two but three superstars from the sporting arena: footballer Thierry Henry, golfing legend Tiger Woods and Mr Tennis himself Roger Federer. What's wrong with that I hear you cry? Well Henry has left Arsenal, joined Barcelona and with it flushed his career down the toilet, as he sits week in week out on the substitute's bench. Ok well the other two should do the business shouldn't they? Again no - Tiger Woods has had knee surgery and won't play again for at least a year. Blimey, that's a lot of pressure on Roger Federer then isn't it? Correct, and this year has seen his lowest haul of tennis titles since becoming world number one over five years ago. Oh and he's now world number two as a result.

One of Britain's best loved television presenters Fern Britton is loved for being a larger lady and happy just the way she is. What better person for an advertising campaign for Ryvita crackers - the healthy snack for slimming women? Slight problem therefore when the celebrity the campaign is based on has a gastric band fitted to her stomach and cheats the slimming world. Mind you I think the media backlash is a harsh turn of events for Fern, when you consider Kate Moss. Having been the face of Rimmel make-up for countless years, she and then-boyfriend Pete Doherty aka Mr Junkie (disclaimer: Mr Doherty is currently drug free and recovering) are caught snorting cocaine together. Cue another media backlash and Kate being dropped from Rimmel faster than a tennis ball, only to be caught on the upward bounce the next week on a new multi-million pound contract. Some things just ain't fair Fern.

The message here then should be to spend less time on who endorses your product and more time making it a cracker (no Ryvita pun intended). Ironic then that the Suzuki Swift is an excellent car, yet Ronaldo by default has probably boosted sales stratospherically.

Based shamelessly on the 'new' Mini, the Suzuki Swift offers a heady mixture of style, comfort, reliability, practicality and a tiny price tag. Firstly you have a choice of three petrol or one diesel engine, all of which offer very similar performance, allowing the buyer to juggle a quicker dash to 60mph with the inevitable increased fuel consumption of burning fuel quicker - the 1.6 litre Sport version completing the dash in just 8.9 seconds. The diesel being slowest and therefore most frugal does result in a mere £35 outlay for a year's worth of road tax - a serious proposition in these fuel pricing times.

The Suzuki is also well equipped as standard with power steering, CD player, remote central locking and so many airbags you'll think you're driving a bouncy castle. Everyone knows adults still love bouncy castles as much as kids and the styling of the Swift offers the same attraction. As mentioned previously its plagiarised the Mini somewhat but is still a striking car that makes you feel like a kid all over again. The wheel arches are beefy, the head and rear lights wrap into the body curves and yet the car retains a chunky and purposeful stance.

On the road the Swift is just that really. It offers predicable handling allowing you to nip around corners safe in the knowledge you'll be full of grip and have a grin on your face. At higher speeds the cabin offers quite a bit of road noise and buzz but remember this is a town car, not a long distance motorway cruiser.

Forget Ronaldo, the Suzuki Swift deserves to be the hottest property around.

About the Author

Mark Creese has been getting to grips with the Suzuki Swift which can be found at
Cheap Suzuki

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