Diesel Mini Bag

Diesel Mini Bag

Jeep’s Target Market Covers Everyone

Jeep has established itself in the field of off-road vehicle performance. But now it is seeking to appeal to a larger market to cover the young enthusiasts. It is determined to capture the needs of both the young and the old using the charisma of all-new Wrangler.

However, in expanding the target market of the automaker, some Jeep purists are expressing their dissent. They think that the brand has gone too soft than expected. "Everybody is worried that Jeep will lose their name," said Cefali, vice president of the Great Lakes Four Wheel Drive Association and also a Jeep consumer. "I would hate to see Jeep not being on the foreground of off-roading."

The Jeep Wrangler, the successor to the World War II Jeep, is a mini sport utility vehicle that debuted in 1987. It was first updated in 1997. The next modification happened in 2007 and the latest is for this model year. All-new Jeep Wrangler is equipped with a number of firsts that include the powered windows and door locks. Through the 65-year history of the automaker, this is the very first time that it offers said features.

"It seems like they're coming out with some things that are not really off-road capable," added Cefali. Such a sentiment is the reason why it was crucial to talk to Jeep purists when the new Wrangler was merely a sketch, said Jeff Bell, vice president of Jeep, a division of DaimlerChrysler AG's Chrysler Group. He added that with competition from newer brands like Hummer and rugged midsize SUVs like the Nissan Xterra, a modern Wrangler had to be built. But the look and features would not offend four-wheel loyalists.

The Jeep Wrangler now comes with fold-down windshield and removable and convertible tops. The exterior of the new Wrangler was designed with its heritage in mind, said Trevor Creed, senior vice president of Chrysler design. Kerry Ann Griffith, a Wrangler fanatic, is happy to know that the powered features do not prevent hardcore Jeep fans from removing doors for summertime ventures. "I don't care what they do with the Jeep brand so long as they keep the Wrangler traditional," said Griffith, who goes trail riding at least once a month.

"Once people see the new Wrangler, they're going to be blown away by what this thing looks like and what it can do," said Tom LaSorda, Chrysler chief executive officer.

Jeep sales are increased by 11.5 per cent in 2005 and the automaker is eager to further alleviate the sales with its new Compass, the Liberty Diesel and the seven-passenger Commander. "That is a big thumbs up that you can grow Jeep," Bell said.

The Jeep Compass is a crossover sport utility vehicles unveiled for the 2007 model year at the 2006 North American International Auto Show. The vehicle uses a 172 horsepower 2.4 liter GEMA I4 gasoline engine for the Australian and European market. Now that the vehicle is modified to cater to a wider market, it comes with loads of promises and surprises. The automaker said the vehicle is engineered to offer more fun, utility, freedom, capability, as well as the potential for exceptional fuel economy and interior flexibility without compromising affordability. Though, the automaker entertained significant modifications, tested parts like the EBC brake rotors will be retained in the model.

The automaker expects that the 2007 Jeep Compass is designed with an urban flair to appeal to new buyers in the compact SUV segment projected to double to 568,000 units by 2010 and triple to 814,000 by 2016 from 297,000 units in 2004. The Jeep Compass is designed to lure single women and recently married professionals ranging in age from 20s to 40s. The automaker is also targeting an upscale demographic with a median income of $60,000.

The all-new Jeep Compass features the Jeep brand's signature seven-slot grille, round headlamps and trapezoidal wheel openings and a new silhouette that features a steeply raked windshield. Side-curtain air bags are standard and it is equipped with the new 172-horsepower 2.4-liter world engine produced by Chrysler, Mitsubishi Motors Corp. and Hyundai Motor Co.

The Jeep Liberty Diesel, on the other hand, is a compact sport utility vehicle that features 2 new PowerTech engines, a 150 hp 2.4 L I4 and a 210 hp 3.7 L V6, a 2.8 L VM Motori turbodiesel engine became available in the CRD model and four-wheel disc brakes. In 2005, it bagged the title as the best-selling compact sport utility vehicle.

The Jeep Commander, a 7-passenger midsize sport utility vehicle introduced in 2006, features 3 moonroofs, squared-off sides, an upright windshield and very distinct styling. It also offers a base V6 engine with two optional V8s and a new Hemi. In Europe, the vehicle offers a Diesel engine developed by DaimlerChrysler with BlueTec technology.

According to Rebecca Lindland, an analyst with Global Insight Inc., Jeep needs to stay in touch with the changing tastes of buyers, particularly the younger generation. "A lot of the younger consumers in the market are premium-oriented," Lindland noted. "They look to premium brands so a brand like Hummer is very attractive to them. What Jeep needs to do is become very attractive to that market. They're trying to expand the appeal of the brand overall without alienating core buyers. They need to get the younger buyers interested in Jeep."

About the Author

Anthony Fontanelle is a 35-year-old automotive.buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.

Diesel Ric Messenger Bag $125 Diesel Ric Messenger Bag

Diesel $13.99 Men's 0.15 oz EDT Mini. Created in 1996 Diesel is described as a refined oriental woody fragrance. This masculine scent possesses a blend of pepper mandarin lemon ginger clove and musk. Diesel is recommended for evening use.

Diesel She The Warrior The Actress Shoulder Bag $307.97 Diesel "She" The Warrior" The Actress Shoulder Bag

Diesel Chachi Mohawk Bag $65 Diesel Chachi Mohawk Bag Synthetic leather messenger bag by Diesel. This stylish bag features a main zip compartment with inner zip pocket, contrast colour block design with embossed signature Mohawk branding to front. Adjustable canvas shoulder strap > Mens Bags > Messenger bag > Synthetic leather > Embossed branding > Adjustable shoulder strap > Approx: H: 14in, W: 12in, D: 3in > Wipe down with a clean damp cloth

Diesel Core Jango Bag $65 Diesel Core Jango Bag Small cross body bag by Diesel. This casual flight bag features a distressed mock leather look, main zip compartment with branded zip pull. Adjustable shoulder strap and leather signature badge to front. > Mens Bags > Cross body bag > Mock distressed leather design > Main zip compartment > Adjustable strap > Approx: H: 10in, W: 8in, D: 1in > Wipe down with a clean damp cloth

Diesel Potsie Mohawk Bag $70 Diesel Potsie Mohawk Bag Synthetic leather Messenger bag by Diesel. Features a large main zip compartment with inner sip pocket, front pocket with signature embossed branding. Adjustable striped canvas shoulder strap. > Mens Bags > Messenger bag > Embossed branding > Adjustable canvas shoulder strap > Approx: H:12in, W:14in, D:4in > Wipe down with a clean damp cloth

Diesel New Fellow Bag $42 - Stylish cross body bag by Diesel- Long adjustable shoulder strap with branded metal clasp- Bold panelled design with mesh nylon inserts- Embossed branding and signature patch to front- Zip fastening to main compartment with branded zip pull

Diesel Bowl Canvas Bag $70 Bowl Bag Stylish large canvas bag by Diesel with a bold panelled construction and visible seam stitching. The bag is styled with trin grab handles to the top, a detachable long shoulder strap and zip fastening. Signature branding is printed to the front with a small branded zip pocket to the inner and a contrasting badge to the side. Mens bags > Large canvas style > Grab handles and shoulder strap > Signature branding > Twin side pockets > 100% cotton > Wipe with a clean damp cloth

Diesel Core Blast Messenger Bag $120 Diesel Core Blast Messenger Bag Synthetic leather Messenger bag by Diesel. This stylish bag features a mock distressed leather look with a main zip compartment and an inner laptop pouch. Front zip pocket with stud brand badge and adjustable shoulder straps. > Men’s Bags > Messenger bag > Synthetic stressed leather > Zip pocket compartments >Adjustable shoulder straps > Approx: H:11in, W: 14in, D:4in >Wipe down with a clean damp cloth

Diesel New Voyage Bag $70 Men’s Bags > Stylish medium sized messenger bag by Diesel > Flap over design with twin strap velcro fastening > Large inner compartment with added laptop pocket > Long adjustable shoulder strap with contrast colour design > Chunky zip and brand badge detail to front flap > Synthetic leather trim edging > Approx: H: 10in, W: 8.5in, D: 3in > 70% Nylon, 30% Polyvinylchloride > Wipe down with a clean damp cloth

Diesel Core Concept Taurus Mini Cross Body Bag $99 Holds anything from your wallet, sunglasses, personal technology and a small bottle of water. Single adjustable cross body strap. Cross body drop: 30" length. Front exterior flap pocket. Top zip closure. Nylon interior lining with a back wall zip pocket.

Diesel Core Concept Taurus Mini Cross Body Bag - Coffee Bean $110 Model# 00XN34-PR770 Holds anything from your wallet, sunglasses, personal technology and a small bottle of water.Single adjustable cross body strap. Cross body drop: 30" length.Front exterior flap pocket.Top zip closure.Nylon interior lining with a back wall zip pocket.

Diesel Cuir De Sac La Sublime Shopping Bag $375.25 Diesel "Cuir De Sac" La Sublime Shopping Bag

Diesel Le Jeune Sac Jeune L'Etoile X00891PS621H3854 Shoulder Bag $138.46 Diesel "Le Jeune Sac" Jeune L'Etoile X00891PS621H3854 Shoulder Bag

Diesel Le Jeune Sac Jeune La Sublime Shopping Bag $140.79 Diesel "Le Jeune Sac" Jeune La Sublime Shopping Bag

Diesel Happy Days Ritchie Bag $50 - Small cross body messenger bag by Diesel- Main zipped compartment with inner branded pocket- Tonal rubber stamp effect branding to front- Long adjustable shoulder strap with contrast stripe design- Branded rivet embellishment and window ID panel to side

Diesel Happy Days Ralph Bag $70 - Stylish medium sized messenger bag by Diesel- Flap over design with twin strap velcro fastening- Large inner pocket with tonal stamp branding to outer- Long adjustable shoulder strap with contrast stripe design- Branded rivet embellishment and window ID panel to side

Diesel Backstage Cross Body Bag $72 - Stylish leather cross body bag by Diesel- Detachable long length strap with tassle clasp design- Rouched opening with faded dye effect and drawstring- Metal loop embellishment to drawstring- Bold branding patch to front with badge to inner- Contrast lining with zip and stud fastening

Squier Mini Gig Bag $29.99 Squier Mini Gig Bag

Fossil Mason Mini Bag $69.23 Fossil Mason Mini Bag

Diesel New Voyage Messenger Bag $62 New Voyage Messenger Bag Classic messenger style bag by Diesel with flap over front fastening and a zipped pocket. It features a brand embossed panel to the front and base and a branded zip pull to the front with a long adjustable shoulder strap to the top. The bag is secured by velcro fastening, has contrast inner lining and contains multi inner compartments. Mens Bag > Messenger style > Signature branding > Long shoudler strap > Contrast lining > Wipe with a clean damp cloth > Approx W: 14 inches, H: 13 inches, D: 5.5 inches

Diesel New Generation Becky Bag $99 Made of quilted nylon with canvas trim. Holds anything from your walletm keys, phone, chades, and even room for a pair of slippers Double handles with a drop of 6 1/4" length Flat quilted bottom for bag protection Top zip closure Metallic interior lining with a back wall zip pocket and multifunctional slip pockets Snap side closures Diesel logo plated on front

Diamond Wheeled Diesel iX3 Gear Box Bag $129.99 Diamond Wheeled Diesel iX3 Gear Box Bag. Diamond's Wheeled Diesel Gear Box Bag features a deep main compartment with a wide u-shaped opening for gear. Front double-decker separated compartments include a top compartment for a helmet and a vented bottom compartment to store your cleats. The Diamond Gear Box is the perfect bag for catcher who need to store and transport even the largest gear.

Diesel Gun Coat Cross Body Bag $40 - Small nylon cross body bag by Diesel- Long adjustable shoulder strap with stitched panels- Bold panelled body with flap over design and contrast trim- Zip pocket to front with main zip compartment- Single buckle fastening and brand patch to front

Hampstead Mini Leather Bag in Champagne $65 Hampstead Mini Leather Bag in Champagne

Firstgear Laguna Mini Tank Bag $98.96 Firstgear Laguna Mini Tank Bag.

Mini Cortech Magnetic Tank Bag $80.99 Mini Cortech Magnetic Tank Bag.

Applause GBR90 Mini Gig Bag $39.99 Applause GBR90 Mini Gig Bag

Fossil Maddox Signature Mini Bag $75 Fossil Maddox Signature Mini Bag

Fossil Mason Patchwork Mini Bag $77.38 Fossil Mason Patchwork Mini Bag

Jalda Mini Annette Shoulder Bag $266.95 Jalda Mini Annette Shoulder Bag

Fossil Mason Perforated Mini Bag $85 Fossil Mason Perforated Mini Bag

Osgoode Marley Mini Tassel Bag $82.5 Mini Tassel Bag Color: Black

Mini Tank Bag Mounting Pad $12.99 Tour Master?Mini Tank Bag Mounting Pad

Mini Tank Bag Map Pocket $8.99 Cortech Mini Tank Bag Map Pocket