Diesel Men’s Jeans

Diesel Men's Jeans

The history of Diesel jeans brand

The history of Diesel jeans began in Italy in 1955 with the birth of Renzo Rosso, future establisher of the brand, the man who once said “We don’t sell clothes, we sell lifestyle”.

Young Rosso turned out to be an enterprising boy and in the age of 10 he already established his own business selling rabbits. At the age of 15 he began to study fashion in the first Italian fashion school and in his twenties started to design clothes in a small textile company called Moltex. Together with the owner of Moltex, Adriano Goldschmied, 1978 Rosso created the new company – Genius Group, the cradle of many successful trademarks – Katherine Hamnett, Martin Guy, Goldie, Ten Big Boys and Diesel. The name “Diesel” was chosen as an avant-garde symbol of oil crisis of the 70’s and as an international word that could bring jeans brand worldwide success.

1979 the first men’s wear collection appeared under Diesel trademark and in 1981 Diesel clothes was already exported to other countries. The net of importers created by Renzo Rosso greatly contributed to the success of custom jeans brand abroad. In 1984 Rosso presented clothes line for children called “Diesel Kids”. This considerably widened the target market of his brand. In 1985 the amount of business made up 3,9 millions of dollars. Rosso managed to buy out the deal of Goldschmied and other partners and thus became the only owner of Genius Group. Now he could concentrate on manufacturing denim. The company logo- Iroquois- becomes an identification sign of those who wanted to look radical and avant-garde.

In 1991 the company establishes a Diesel USA brand, and its annual turnover comes to 125 millions of dollars. From now on the company starts to invest more money in advertising campaigns. The new marketing strategy combined humor and politics – two themes unprecedented in advertising before. Diesel’s slogan “For successful living”, calls for creation of one’s own church and religious cults, scandalous ads “The End”, “Alpine Village”, “No More Tears” and “Jesus Lives” make the brand more and more popular. 2002 Diesel begins to work with Karl Lagerfeld creating custom denim clothes for the line “Lagerfeld Gallery”. 2003 the company starts to work with “Dsquared 2” brand and presents its first collection of jewellery called “Jewellery Diesel”.

Renzo Rosso is nominated for Entrepreneur of the Year award and has already got Advertiser of the Year award. He rides luxurious Dacati Monster, listens to heavy metal and spends holidays in his own hotel “Pelican” in Miami. He once said “Diesel is not my company, it is my life” and we believe him.

Jeans by Diesel are manufactured in Italy only. The style of Diesel is genuine and progressive, sometimes even radical. But high quality is always on top.

Diesel presents two seasonal collections of customized denim a year – autumn|winter and spring|summer. Each collection consists of about 20. 000 models. The brand has its lines Diesel Denim, Diesel Male, Diesel for Females, Space Parts (a line of underwear und accessories), Diesel Leather, Diesel Kids and 55 DSL (a special line for skate- and snowboarders). Besides the company owns Diesel Shades sunglasses line as well as Diesel Perfume and Diesel Footwear. Custom jeans by Diesel can be bought in 10.000 shops in 76 countries. A true Empire of Diesel!

About the Author

Stella, getwear.com custom jeans blog fashion journalist

Diesel Louvely Bootcut Jeans $34.99 Diesel Louvely Bootcut Jeans

Diesel $13.99 Men's 0.15 oz EDT Mini. Created in 1996 Diesel is described as a refined oriental woody fragrance. This masculine scent possesses a blend of pepper mandarin lemon ginger clove and musk. Diesel is recommended for evening use.

Diesel Men's Spin Athleisure $79.9 Diesel Men's Spin Athleisure

Diesel Men's D.I.Y. Boot $180 Diesel Men's D.I.Y. Boot

Diesel Men's Lowday Athleisure $45 Diesel Men's Lowday Athleisure

Diesel Men's Loop Fashion Sneaker $90.25 Diesel's trendy Loop shoe can easily be paired with business casual attire, or with jeans and khakis for weekend wear. The smooth leather upper adds class that makes this shoe incredibly versatile. A padded insole makes this shoe more comfortable than others, and a thick rubber sole adds durability.

Diesel Green $17.89 Diesel Green by Diesel for Men - 2.5 oz EDT Spray

Diesel Men's Trance Lace-Up $124.95 Diesel Men's Trance Lace-Up

Diesel Rombee 88Z Jeans $40 - Luxurious tapered leg jeans by Diesel- Stylish dark blue wash with arc leg construction- Classic brand embossed button fastening to front- Five pocket styling with embroidered branding- Distinctive brand patch to waistband

Diesel Hushy Jeans $24.99 Diesel Hushy Jeans are a great staple item for any ladies wardrobe These jeans will look great worn with a graphic printed t-shirt, a leather jacket and a pair of ballerina shoes Material Contents: 98% Cotton 2% Elastane Garment Care: Machine Washable

Diesel Larkee Mens Jeans $110 Larkee 888A Jeans These classic straight leg jeans have concealed button fly fastening and contrast seam stitching. A dark blue wash with heavy blasting creating a aged, worn look. These Diesel jeans feature subtle crushing to thighs and signature brand badge to the coin pocket. A slim waistband with large branded patch and twin back pockets to back. Mens jeans > Straight leg > Button fly fastening > Signature branding > Blasting and crushing for worn look > 100% Cotton > Machine washable

Diesel Men's Loop Lace-up Shoe $94.95 Diesel's trendy Loop shoe can easily be paired with business casual attire, or with jeans and khakis for weekend wear. The smooth leather upper adds class that makes this shoe incredibly versatile. A padded insole makes this shoe more comfortable than others, and a thick rubber sole adds durability.

Jeans: Mod A $995 Mod is one of our most relaxed men s denim styles. It has a tapered, slightly carrot shaped leg and a high waist that sits low on the hip. The jeans are loose over hip and thigh and get tighter from the knee down. Characteristic for this style is the tilted belt loops and the crotch rivet. Mod is the brother of the women s style Hug.This style comes in a high quality Japanese raw denim. with a beautiful dark blue tone.

Diesel Only The Brave $63.23 Diesel Only The Brave by Diesel for Men - 2.5 oz EDT Spray

Diesel Krooley 888B Mens Jeans $110 Krooley 888B Loose Fit Jeans Premium loose fitting jeans by Diesel constructed from hard wearing denim with prominent panelling. They feature a zip fly front fastening with a branded waist button, five pocket styling and branded rivets. The jeans have a triple stitched straight back yoke, embroidered back pockets and signature brand patches. Mens jeans > Button and zip fastening > Loose fit > Bold panelling > Signature branding > Machine washable

Diesel Larkee 888 Mens Jeans $130 Larkee 888 Jeans Classic straight leg jeans by Diesel with a light blue faded wash and grazing. Signature double stitched seams, wide belt loops and brand embossed button front fastening. The jeans are styled with a five pocket design, branded rivet embellishment and a brand embossed patch to the back waistband. Prominent stitched detail is displayed on the back pockets. Mens jeans > Straight leg > Rugged construction > Five pockets with branded rivets > Signature brand patch > 100% Cotton > Machine washable

Diesel Braddom 880F Mens Jeans $130 Braddom 880F Straight Jeans Premium straight leg jeans by Diesel constructed from hard wearing denim. They feature signature double stitched seams, branded button fastening to the front and a deep blue wash with heavy blasting and crushing for a vintage worn look. The jeans are styled with five pockets, branded rivet embellishment and a leather brand embossed patch to the back waistband. Mens jeans > Straight leg design > Deep blue wash > Rugged construction > Button fastening > Signature branding > 100% Cotton > Machine washable

Jeans : Hug Stencil $1295 Hug is one of our most relaxed women s denim styles. It has a tapered, slightly carrot shaped leg and a high waist that sits low on the hip. The jeans are loose over hip and thigh and get tighter from the knee down. Characteristic for Hug is the crotch rivet and the tilted back belt loop. Hug is the sister of the men s style Mod- This wash has a beautiful worn look in a soft, streaky ring-ring denim. As on all Acne jeans, scrapings and buffies are made by hand to get that authentic feeling.

Jeans: Mod Stencil $1395 Mod is one of our most relaxed men s denim styles. It has a tapered, slightly carrot shaped leg and a high waist that sits low on the hip. The jeans are loose over hip and thigh and get tighter from the knee down. Characteristic for this style is the tilted belt loops and the crotch rivet. Mod is the brother of the women s style Hug.This wash has a beautiful worn look in a soft, streaky ring-ring denim. As on all Acne jeans, scrapings and buffies are made by hand to get that authentic feeling.

Diesel Women's H.Ron Pump $69.3 The H.Ron borrows some stylistic cues from a men's wingtip with a reinforced toecap and counter, but it only adds to the high fashion look of this sleek, professional pump. Perfect with just the right suit, or with a great pair of slim line jeans, a tank and short-sleeved sweater.

Jeans: Snake Jet Black $1095 Snake is a new, tight men s fit with a flat front and a normal high waist. The leg is tight from thigh down to bottom leg. All Snake jeans are made in finest Japanese stretch denim, with a clean stitching, leaving no visible seams.

Diesel Larkee 73P Mens Jeans $85 - Regular straight leg jeans by Diesel- 73P Mid wash with subtle blasting for worn look- Button fly fastening with branded button to waist- Contrasting seam stitching with brand tab to coin pocket- Slanted back pockets with detailed sitch design- Straight back yoke with brand patch to wasitband

Diesel Larkee 8B9 Mens Jeans $100 - Regular straight leg jeans by Diesel- Medium 8B9 wash with slight crushing and grinding- Medium low rise with brand embossed button fly- Contrasting seam stitching with rivet detail to pockets- Slanted back pockets with brand badge to waistband

Diesel Krooley 88Z Mens Jeans $95 - Loose fitting tapere leg jeans by Diesel- Dark blue resin wash with contrast stitch detail- Zip fly fastening with branded button to waistband- Brand badge to coin pocket- Slim waistband with brand tab- Large back pockets with bold rivet detail

Diesel Zathan 8B9 Mens Jeans $100 - Slim fitting bootcut jeans by Diesel- Medium 8B9 wash with crushing effect across thighs- Blasting and grinding with brand embossed button fly- Oversized belt loops with rivet detail to front pockets- Brand tab to waistband and front pocket- Medium high waist with Zathan back construction

Diesel Tepphar 884M Mens Jeans $55 - Slim fit premium cotton jeans by Diesel- Stretch denim with bold weathered blasting for a worn look- Signature double stitched seams and yoke- Classic five pocket design and branded rivet embellishment- Brand embossed button fastening to front- Large back pockets with iconic branding to coin pocket

Diesel Larkee 73N Mens Jeans $100 - Regular straight leg jeans by Diesel- Dark blue wash with crushing and blasting for worn look- Contrast stitching to all edges- Twin front pockets with rivet detail- Signature brand badge to coin pocket- Button fly fastening with branded button to waistband

Diesel Zatiny 8J4 Mens Jeans $55 - Loose fit bootcut jeans by Diesel- Dark blue wash with heavy blasting for worn in look- Contrast stitching to seems- Button fly fastening with branded button to waistband- Crushed detail to front- Signature brand badge to coin pocket

Diesel Larkee 880K Mens Jeans $60 - Relaxed fit straight leg jeans by Diesel- Mid blue wash with heavy blasting for worn look- Button fly fastening with branded button to waist- Contrast seam stitching with brand tab to coin pocket- Signature leather brand badge to waistband- Large back pockets with detailed stitching